Economy & Business
Belgian Brewers Clash With Government Over Alcohol Ad Rules
Belgian brewers voice concern over stricter alcohol advertising rules during Brussels Beer Weekend, warning of a slippery slope for the industry.
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Belgian brewers voice concern over stricter alcohol advertising rules during Brussels Beer Weekend, warning of a slippery slope for the industry.
Belgium fell to 6th place among EU beer producers after failing to report non-alcoholic beer data to Eurostat, allowing France to overtake it.
Belgian brewers oppose the new 'Alcohol is harmful to health' slogan, while health experts argue there is no safe threshold for alcohol consumption.
Belgian brewers launch open letter campaign against mandatory 'Alcohol harms health' slogan, arguing it stigmatizes a vital sector.
Non-alcoholic beer consumption surged 32% in Belgium in 2025. Experts debate whether this marks a genuine societal shift or a passing fad.